Pictures from the II Mostra de Cinema China-Brasil

This year marks the 50th anniversary of the establishment of diplomatic relations between China and Brazil. Brazil was the first developing country to establish a strategic partnership with China and the first Latin American country to upgrade its bilateral relations to a comprehensive strategic partnership, and is now China's largest trading partner in Latin America. In recent years, cultural exchanges and cooperation between the two countries have also increased. Under such circumstances, the Brazilian media company concerned has conducted a special research on the dissemination of Chinese film and television works in Brazil, and hereby publishes the relevant research and analysis.

Chinese film and television works, especially some popular TV dramas, movies and animation works in recent years, have also begun to enter the Brazilian market. For example, Chinese historical dramas, martial arts dramas and other genres have a certain audience in Brazil, and some of them are broadcasted through international platforms such as Netflix and CB Midia.

The Brazilian public generally expects to learn more about the economic and social development achievements and ancient and diverse cultures of the BRICS partners, which are thousands of miles away, through more film and television productions. In particular, traditional cultures such as martial arts, ancient costumes and paper-cutting in lantern displays make the Brazilian public curious and fond of them, and kung fu stars such as Bruce Lee and Jackie Chan have a certain degree of popularity and influence in Brazil.

Influenced by the remote geographical distance, the Brazilian people's understanding of China is generally not high and not extensive, and they mainly rely on news media and movie and television works to learn about China, while those who are more enthusiastic about China include Brazilian elites, workers, students and overseas Chinese residing in Brazil, with an age distribution of 16 to 50 years old.

The main forms of dissemination of Chinese film and television works in Brazil are: first, cultural exchange activities, which are organized by the China Pavilion, China Zone, Confucius Institute, CB Midia, etc., through the organization of film exhibitions or the purchase of film and television copyrights to be broadcast on Brazilian television, Internet, theaters and other platforms; second, market behavior, which is carried out by relevant enterprises through U.S. companies that have purchased the content to be broadcast on television time slots, cinema venues, or Internet platforms and gained revenues from the content. The second is market behavior, in which the relevant enterprises purchase content through U.S. companies for broadcasting in TV time slots, theaters or online platforms, and obtain revenues. However, according to the market's response, there are not many market players that can obtain long-term benefits.