On February 23rd, local time in the UK, the MIP LONDON is set to commence. The "China Pavilion" series of events will soon make its grand appearance by the Thames in London, and we cordially invite you to stay tuned for this remarkable occasion!

The "China Pavilion" will make its debut overseas promotion for 2025, featuring dozens of participating institutions and nearly a hundred audio-visual masterpieces that embody both cultural depth and market value. A comprehensive matrix of works, including TV dramas, documentaries, variety shows, and animations, will systematically showcase the creative achievements and market potential of China's audio-visual industry, fostering new dimensions of international cooperation through cultural resonance.

This year, the "China Pavilion" has meticulously organized a series of thematic activities, including curated exhibition booths, audio-visual exchange forums, and launch receptions, presented across multiple dimensions. Leveraging high-quality audio-visual content as a medium, it aims to establish a dynamic platform for dialogue and collaboration within the global industry.

During the TV festival, the innovative expressions of Chinese culture will extend into the urban spaces of London. Flash mob activities themed around Eastern aesthetics will take place at iconic London landmarks, showcasing traditional Chinese Hanfu and initiating a cross-temporal cultural journey. The Chinese audio-visual program promotion event will be held on the campus of the University of London, using visual storytelling as a bridge to resonate with younger audiences. Representatives from the "China Pavilion" will also attend a special program showcase hosted by BBC Studios, further enhancing international engagement and exchange.