During the Spring Festival, Hunan International Channel fully cooperates with the "New Year Goes to the Grassroots" activity produced by the news center of the group company, and launches the "New Year Goes to the Grassroots" special program, collecting the highlights of previous years' activities. It takes global viewers to get closer to Hunan's countryside, see the picturesque scenery and poetry of the countryside, recall the amazing countryside stories and experience the rich and colorful traditional Chinese New Year customs around Hunan, and warm up the activity of "Insights of Longhui During Spring Festival" to create a strong atmosphere. The readership of the whole platform exceeded 3 million.

The English version of "Insights of Longhui During Spring Festival" will be broadcast through Hunan International Channel to 230 countries and regions around the world, and the next two episodes will continue to be broadcast at the same time on February 5 and February 9, with each episode lasting about 20 minutes. The program will also be broadcast on Today's Headline, CCTV, People's Daily client, Fengmang App, Youtube, Twitter, Facebook, Instagram and other new media matrices at home and abroad to introduce China Longhui to the world and tell the story of China's rural revitalization in the new era.

Previously, Hunan TV's "Hunan News Broadcast" launched a special program "Insights of Longhui During Spring Festival" for six consecutive days from New Year's Eve to the fifth day of the first month of the year 2023, which comprehensively showed the local folklore, customs, history, culture and beautiful scenery in Long Hui County, Shaoyang City, Hunan Province.

The series triggered a warm response after the broadcast, and the cumulative number of video views across the network exceeded 150 million, while effectively promoting the development of local tourism, as of noon on January 27, Longhui received 165,200 visitors to various scenic spots during the Spring Festival, with tourism revenue of 92.605 million yuan, an increase of 57.3% compared to last year. The program shows the spirit of the new era of Longhuai and the achievements of Hunan's new rural construction from six dimensions in all aspects.