After three years, the China Pavilion was once again presented offline at the Moscow World Content Market, bringing together a number of companies including SMG, Future TV, Huace, YOUKU Kids, JiuXiang Culture, Shadowglass Technology and Cool Watch Culture, with a large-scale booth and diverse film and TV content attracting widespread attention.

This year's China Pavilion at WCM Russia created an overall atmosphere of Chinese film and television culture through the unified China United stand logo on the reception desk, doorway and posters of each booth.

A number of Chinese organisations exhibited with more than 60 productions, covering a wide range of content areas such as film and television, animation, documentaries and programme models, attracting the attention of many overseas buyers. Many buyers from Russia and CIS countries stopped by the booth to communicate and discuss cooperation with the exhibiting Chinese organisations.

Recently, the Department of International Cooperation of the State Administration of Radio and Television organised a call for key productions to be exhibited at China Pavilion, and 20 popular and outstanding TV series that meet international market demand were selected. The Chinese joint booth brought the programme books and promotional videos of these 20 productions to this year's WCM in Russia, and focused on promoting them in the Russian-speaking region.

At the presentation session held at the morning of 30 May, Ms Elena Sunbeam, veteran media personality and chair of the organising committee of the Moscow World Content Market, acted as moderator. Representatives from Chinese film and television companies took to the stage in turn to introduce seven outstanding Chinese productions to the overseas guests who came to the presentation, presenting an audio-visual feast that won a lot of applause and received an enthusiastic response.